Top
▢ Logo: should be clickable and link back to your website.
▢ Short sentence: What’s in the email or prompt to show the images.
▢ Link to open email in a browser: [SHOWEMAIL]
Core/primary message
▢ Descriptive Title
▢ Subtitle (if necessary)
▢ Short paragraph of text, or bullet points with main features: no more than a few sentences; the email should redirect to a landing page where more comprehensive information can be found.
▢ Call to action: an image, button or text with a link that encourages people to go to a landing page or a physical action (like calling or visiting a brick and mortar building)
▢ Many, small images: Ideally clickable; all presenting alternate (“alt”) text.
Secondary message
▢ Additional offers and information: Should follow the basic content structure of the primary message. Can be divided by a horizontal line for visual appeal.
Footer
▢ Your physical address [CLIENTS.ADDRESS]
▢ Unsubscribe link [UNSUBSCRIBE]
Recommended content
▢ Social Media toolbar
▢ A sentence reminding people where they signed up
▢ A reminder to show the images
▢ A lot of links to different locations
▢ Engage in conversations by asking questions
▢ If you have information like first name, personalize the content.