Best Practices

Building your contact list

Before sending your first campaign, you must have at least one active list with at least one valid subscriber.

Getting new subscribers

A good contact list

You can send emails only to people who have opt-in or agreed to receive your messages. Having an existing business relationship with someone doesn’t mean it’s okay to add them to your mailing list.

Email Subject Line Best Practices

Creating a subject line that catches your recipients' attention is an integral part of a successful email campaign. People tend to take notice of good subject lines when they are descriptive or personal.

Sending Email Campaigns: Tips and Recommendations

Getting great results from your email campaigns can be tricky, especially if you have no idea when the campaign is truly ready. You can improve your campaign's performance by paying attention to a few things before and after you send.

Generating engagement

Customer engagement is the constant conversation between an author and their readers, in regards to goods or services offered by the brand and sought by the readers.

Why use an email marketing provider?

Since email marketing involves sending email to a list of addresses, it seems reasonable to use standard email software or a webmail account to do so.

Using text and images in emails

Sending an email with only one big, beautiful, image is like sending a love letter in a spreadsheet – it’s just not appropriate.

Avoiding “noreply@” Email Addresses

A ‘do not reply’ email address will look something like this: [email protected]. People trying to respond to a no-reply email will probably receive a delivery failure notification, or no response at all.

Email design checklist

A good email design includes a mix of text and images, with important headlines, links and information in text form.

Ideas on how to create the first template

When creating your first email you need to organize your thoughts and the contents.

Getting better open rates

Content strategy

The first step to take to discover if you’re on the right path is knowing what your destination is.

Choosing the right sender email address

Your sender ("From") email address is one of the first things people see when receiving your emails.

Optimizing your deliverability

Deliverability is a marketing concept that consists of maximizing the reach of email campaigns, with the ultimate goal of getting them into the inbox of recipients.

Permission marketing

Can you imagine what it would be like if someone sent you an email about something that no longer interests you? Or worse, something you never signed up for?

Opens, clicks, bounces, unsubscribes and spam: what are good rates

Avoiding spam traps

Use my own domain in the sender email address – why?

When sending a newsletter using an email address ending in @yahoo.com or @google.com via any email marketing service, it's seen as impersonating Yahoo! or Google, even if you own that email address legitimately.

Authenticating my domain with SPF, DKIM and DMARC protocols

Why permission from contacts is necessary

Spam complaints and how to avoid them

Recipients who flag your mail as “Spam” or “Junk” have the greatest impact on your reputation as a sender. It is essential you avoid this at all costs by delivering great and relevant campaigns to recipients who want to receive it.