BookBooster Email Platform

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Why permission from contacts is necessary

Permission to send emails to the contacts on your list is extremely important. Without permission from your contacts you risk the following:

Building your contact list

Before sending your first campaign, you must have at least one active list with at least one valid subscriber.

Creating and Using UTM Codes to track click conversions

UTM parameters are an essential tool for tracking the effectiveness of your email marketing campaigns. By appending unique codes to the URLs in your campaigns, you can track clicks and conversions to your website from specific campaigns.

Creating and adding a subscription form to your website

Subscription forms can be included in your website or blog so the visitors can provide their data to receive emails about topics of relevance and/or interest.

First steps

Welcome to your new email marketing account!

Managing your billing

Our account options can be tailored to fit your preferences and needs. This will guide you through the simple process of managing your account billing.

Mandatory content in your campaign

Setting up Multi-Factor Authentication (MFA) for your account

Introducing Multi-Factor Authentication (MFA) – a measure aimed at strengthening your accounts. By enabling MFA, you're actively enhancing your account's protection against unauthorized access.

Tracking campaign performance

Under Review

If you are reading this, it is very likely that you have had one of your mailings flagged for review by our compliance team.

Understanding Email Automation

Automation lets you link an action performed by your contacts to a sequence of predefined tasks.

About selling my contact list

Never agree to sell your list!

Billing & Plans

On the billing page, you can review past invoices. Also, you can edit your billing information, such as your credit card number and billing address.

Creating an automated welcome email

A confirmation or welcome email is a message sent to an individual after a specific action has been taken by that person, such as subscribing to an email list. Our application lets you automate this action and tailor it to fit your branding.

Creating and using tags

You can create action-based segments by tagging contacts. When you tag a contact, you're updating their profile in real-time. For instance, if your subscribers click on certain email links, you may tag them with specific labels.

Getting new subscribers

Glossary of terms

Managing the default sender address and language for welcome and confirmation emails

This article shows how to change the default sender of automated emails people receive when subscribing to and unsubscribing from your list.

Setting up and managing sender emails

In this article, we will discuss how to choose your sender name and email address while staying consistent with your brand, which will directly affect the delivery of your campaigns and your image.

Understanding and setting up private sender email addresses

Your sender email address is what identifies you to recipients so they can recognize you. It's also a required field when you create your email campaign since it's used to identify you as the sender in our Application.

Understanding email click rates

The email click rate, also named click-through rate, is the percentage of people who clicked at least one link in your message.

A good contact list

You can send emails only to people who have opt-in or agreed to receive your messages. Having an existing business relationship with someone doesn’t mean it’s okay to add them to your mailing list.

Adding and editing users

User accounts are used with your permission by people who have access to your account.

Creating an automation with branching conditions

Premium accounts have access to Branching Conditions. By clicking Upgrade Plan in your user profile submenu, you can change your plan type.

Creating campaigns

Information on security

Main Anti-Spam Laws

Depending on your country and/or the clients you deserve, here are the main laws that are governing all email marketing practices.

Managing contacts

Your contacts list can be modified or updated at any time. You can, for example, enter an attribute, like a birthday, to a contact to differentiate and target that recipient.

Understanding open rates

Using a private email address domain

The part of an email address that follows the @ symbol is known as the domain. The most popular email providers for personal emails are Gmail, Outlook, and Yahoo.

Avoiding purchased or rented mailing lists

Branding your sender domain

A reputable branded email address ensures reliable delivery and prevents spam marking.

Complaints, bounces and unsubscribes

Complaints, bounces, and unsubscribes all indicate the health and overall quality of your list. They are a direct representation of how happy your recipients are in receiving your emails and affect your Sender’s Reputation.

Creating and managing a contact list

A contact list will contain the name and email address of each contact, as well as any other information you feel is relevant. By upgrading to a Growth plan, you'll have access to creating new lists, we'll show you how.

Email Subject Line Best Practices

Creating a subject line that catches your recipients' attention is an integral part of a successful email campaign. People tend to take notice of good subject lines when they are descriptive or personal.

Testing two versions of an email campaign Paths Split

Premium accounts have access to Paths Split. You can change your plan type by clicking Upgrade Plan in your user profile submenu.

Using the email designer

Using the suppression list

A suppression list consists of email addresses that are automatically or manually added to prevent them from receiving any emails from you in the future. For security reasons, some email addresses are automatically added.

Creating a looping automation

Premium accounts have access to looping automation. You can change your plan type by clicking Upgrade Plan in your user profile submenu.

Creating a segment

Segmenting refers to grouping your recipients according to their needs and responses to a particular marketing effort.

Managing your brand colours

A consistent brand across all your marketing materials and platforms is essential for building brand recognition and establishing credibility. This also applies to your email marketing campaigns.

Saving a campaign as a template

Sender reputation

As a sender, you’ll gradually acquire a reputation as you send messages over time. The combination of content, how often recipients flag your emails as junk, spam traps, and your bounce rate all contribute to this reputation.

Sending Email Campaigns: Tips and Recommendations

Getting great results from your email campaigns can be tricky, especially if you have no idea when the campaign is truly ready. You can improve your campaign's performance by paying attention to a few things before and after you send.

Tracking click rate activity

You can track click performance by URL to get additional details as to which of your contacts clicked on which links in your campaign.

Why is my email going to the Junk folder?

If your emails are being sent to the Junk or “Spam” folder, there’s usually a good reason, and we can help. The first rule is not to panic, this very common Email delivery issue can often be fixed very easily.

Dedicated sending IP address

A dedicated IP address is assigned exclusively to a sender. Therefore, said company would be the only brand that can send from that IP address.

Determining the customer journey through automation custom attributes

Premium accounts have access to Automation Custom Attributes. You can change your plan type by clicking Upgrade Plan in your user profile submenu.

Difference between an open and an implied open

Your campaign has been sent and your contacts have opened it – so why does not the campaign show any statistics? This is where understanding the difference between an open and an implied open comes into play.

Generating engagement

Customer engagement is the constant conversation between an author and their readers, in regards to goods or services offered by the brand and sought by the readers.

Importing contacts

You can import contacts from a CSV file (A comma-separated values file) or manually add them to your contact list.

Setting up you timezone

One of the most essential factors in email marketing is ensuring that your emails are sent at the right time.

Testing your campaign

Understanding the campaign statistics

You can access a campaign's statistics after it's been sent out and use that information to tweak future campaigns.

After changing my sender's email address: What to do next

Your From address is your online identity. Contacts may add you to their contact list or "safe list" as a result of knowing it came from you.

Duplicating campaigns

Setting up your Subscriber Preference Center

A preference center is a tool that allows your email subscribers to select the types of content they want to receive from you.

Understanding email bounces

A bounce occurs when an email delivery attempt fails. A "soft" bounce is a temporary error that does not remove the recipient from the mailing list, but delays delivery to that person.

Understanding image display in emails

Update my company profile

The company profile settings should be up to date before sending your first campaign as the physical address needs to be inserted in every campaign as per the law.

Why use an email marketing provider?

Since email marketing involves sending email to a list of addresses, it seems reasonable to use standard email software or a webmail account to do so.

Creating and sending A/B tests

Premium accounts have access to A/B Split Tests. You can change your plan type by clicking Upgrade Plan in your user profile submenu.

Dealing with account suspensions

Removing a contact

Contacts can choose to unsubscribe from your list, they can do this by clicking an [UNSUBSCRIBE] link in an email campaign you’ve sent them, or it can be done manually (a contact may email you with a request to unsubscribe, for example).

Requesting account deletion

In the case you would want to have your account deleted from our system, the option is available. Accordingly, all of your User Content will be immediately deleted from our servers upon termination of your account.

Setting up double opt-in and getting better quality lists

The double opt-in process involves sending a confirmation email to the person who subscribes to your mailing list.

Using text and images in emails

Sending an email with only one big, beautiful, image is like sending a love letter in a spreadsheet – it’s just not appropriate.

Avoiding “noreply@” Email Addresses

A ‘do not reply’ email address will look something like this: [email protected]. People trying to respond to a no-reply email will probably receive a delivery failure notification, or no response at all.

CAN-SPAM Compliance

Creating a Mobile and Desktop version of your campaign

You can create two versions of your email – one for mobile and one for desktop – with different content for each.

Email delivery delays

Exporting a list

You can export your Contacts list as a .csv file for use in an external tool, these will include the subscriber ID, the address status, the email address and other attributes you have setup.

Adding attributes to your list

You can use attributes to personalize your emails and create segments based on them. The purpose is to produce more targeted emails by using the personal information of your subscribers.

Blacklisting of my domain

An explanation of blacklists

Email design checklist

A good email design includes a mix of text and images, with important headlines, links and information in text form.

Using Smart Templates

Ideas on how to create the first template

When creating your first email you need to organize your thoughts and the contents.

My email does not reach the recipient

Sometimes, emails may not reach the intended inbox. In this article, we will learn why this happens and how to resolve it.

Setting up a subscription confirmation email

Confirming your list will ensure your list is clean and that all recipients have given their consent to receive your campaigns.

Using the AI assistant to generate Paragraph content

Creating compelling and engaging content is fundamental to successful email marketing campaigns.

Customizing Subscription Redirection Pages

In this article we'll show you how you can redirect your subscribers

Generating Subject lines with AI

In email marketing, compelling subject lines are vital to capturing recipients' attention and increasing open rates.

Getting better open rates

Understanding bounces, unsubscribes and complaints

A list's complaints, bounces, and unsubscribes indicate its overall health and quality.

Adding anchor links to the Email Content with HTML

This article uses HTML code to explain how to add an anchor link to the bottom of email content.

Content strategy

The first step to take to discover if you’re on the right path is knowing what your destination is.

Deliverability basics

Differentiating contact deletion and unsubscription

You can manually unsubscribe a contact or delete it with our tool when necessary. The two procedures are similar, but there are some critical differences.

Adding a survey to a campaign

Email embedded surveys, also called email inline surveys, are embedded in emails, and respondents can answer the questions directly in the email body. Surveys of this nature tend to be short and not exhaustive.

Choosing the right sender email address

Your sender ("From") email address is one of the first things people see when receiving your emails.

Feedback loops

Adding a video to a campaign

You can use videos on your email campaign to offer interactive content and to present your communications in a new and exciting way. While you can't embed a video (i.e. your .mp4 file) directly in an email, you can include a link to it.

Optimizing your deliverability

Deliverability is a marketing concept that consists of maximizing the reach of email campaigns, with the ultimate goal of getting them into the inbox of recipients.

Understanding role-based emails

Role-based email addresses (like admin@, help@, sales@) are addresses that are not associated with a particular person, but rather with a company, department or group.

Importing your HTML code

If you want to import HTML code written outside of our tool, you can paste it to our editor with this option. The email can be edited using an HTML Editor.

Permission marketing

Can you imagine what it would be like if someone sent you an email about something that no longer interests you? Or worse, something you never signed up for?

Deleting a template

The reason for deleting a template

Opens, clicks, bounces, unsubscribes and spam: what are good rates

Avoiding spam traps

Dynamic Content

First things first: In order to make good use of the dynamic content feature, you’ll need to be comfortable with HTML, working in ‘source code’ mode in the HTML editor, and writing a little code along the way.

Customizing the preheader of your campaign

A preheader or preview text is a short piece of copy that appears below your subject line in many email clients, such as Outlook and Gmail.

Use my own domain in the sender email address – why?

When sending a newsletter using an email address ending in @yahoo.com or @google.com via any email marketing service, it's seen as impersonating Yahoo! or Google, even if you own that email address legitimately.

Authenticating my domain with SPF, DKIM and DMARC protocols

Deleting a campaign draft

It is possible to delete a campaign draft entirely from your account. There is, however, a restriction on deleting campaigns; they can only be deleted in draft mode or before they are sent.

Adding a PDF to a campaign

Why permission from contacts is necessary

Creating and adding a calendar link to a campaign

You may want to invite your recipients to an event and have them add the occasion to their calendar.

Spam complaints and how to avoid them

Recipients who flag your mail as “Spam” or “Junk” have the greatest impact on your reputation as a sender. It is essential you avoid this at all costs by delivering great and relevant campaigns to recipients who want to receive it.

Including an unsubscribe link into a campaign

Campaigns should include an unsubscribe link, which allows your recipients to stop receiving your emails.

Adding your physical address to the campaign

As part of our anti-spam policy, a physical street address must be included in your email. Here are some guidelines on formatting the physical address found at the bottom of your email. There are two ways to do it:

Adding merge tags to a campaign

Merge tags are used to insert unique user data, linked to a unique value, from your mailing list into emails.

Adding a [DATE] merge tag

Email merge fields insert unique user data, linked to a unique value, into emails; they are discussed in greater detail here.

Using merge tags and fallbacks

It is crucial to personalize email marketing in order to ensure that your recipients feel you are speaking to them in a genuine manner.

Uploading to the File Manager

The File Manager allows you to upload files. For example, you can store the images that go with your established branding and structure.

Personalizing your campaign with display conditions

Any personalized content in a campaign that changes based on data you have about your subscribers is called dynamic email content.