Since spammers often pretend to be legitimate senders, recipients often use authentication to verify the sender's identity. The same applies to a branded domain link that allows you to be recognized. Branded links are URLs that contain a brand name or related term and are used to associate your company with the links, content, and emails you send.
Why this is important
Are your emails landing in spam? Keeping your brand consistent will directly affect the delivery of your campaigns. In this regard, you will need to authenticate your domain and brand your links. Being recognizable and having a strong brand presence is crucial in today's world.
How to Brand your sender domain
Please send these instructions to your IT support team or your web hosting company. Once it is done, please let us know by contacting us here.
Branding (please change *domain* by your domain):
link.domain.com CNAME md02.comforward.domain.com CNAME forward.md02.combounce.domain.com MX mail.md02.com (priority 10)bounce.domain.com TXT v=spf1 include:md02.com -all
Complete authentication will optimize delivery
When the branding is done, you can follow up with targeting specific groups of people, which is one of the greatest advantages of email marketing. You can even personalize each email with relevant information. You need to start by creating a form that's tailored to your needs.