Unfortunately, neither meet the special needs of sending marketing emails to large contact lists.
Advantages of a professional service or software
- Automated contact list management: web forms let people subscribe and unsubscribe automatically. Dead addresses that “reject” new emails are removed automatically.
- Automated emails
- Reports: That help by providing insight that can be used to adapt and improve future messages.
- Email optimization: most important, perhaps, are the built-in features and functionalities that make email production easier and marketing more effective. Features, for example, that:
- Ensure emails conform with legal requirements.
- Make it easy to build professional-looking emails.
- Provide the right infrastructure needed for timely and successful delivery.
- Support segmentation and personalization, based on customer data and past email responses. This can even extend to ensuring each individual subscriber gets their own customized email tailored to their needs and characteristics.