This feature can help readers to navigate the email content and take action, such as signing up for a newsletter or following a link to a website.

Why this is important

For example, adding an anchor link to the bottom of an email content can effectively engage readers and direct them to a specific action. By providing a clear call to action and making it easy for readers to follow through, you can increase the likelihood of achieving your marketing or communication goals.

Step-by-Step Guide:

1. Create an HTML block.
2. Scroll to the bottom of your email content.
3. Insert an anchor tag by typing the following HTML code:

 "<*a name="bottom"></a>" 

This code creates a location for the link to navigate to when clicked. (Remove the *)

1. Type the text you want to use as the link, for example, "Click here for more information."
2. Highlight your typed text and click the "Insert Link" button in your HTML editor.
3. In the "URL" field of the link dialogue box, type "#bottom." This will link and navigate to the location you created with the anchor tag.
4. Click "OK" to create the link.
5. Save your email content and send the email to your recipients.

Example:

Here's an example of what the HTML code might look like for email content with a link at the bottom:

<a name="bottom"></a>

<p>This is the content of your email.</p> <p>Click <a href="#bottom">here</a> for more information.</p>

In this example, the anchor tag creates the location for the link to navigate to and the href attribute in the link tag points to that location. When the reader clicks on the link, it takes them to the bottom of the email content, where the anchor tag is located.