Campaigns

First steps

Welcome to your new email marketing account!

Glossary of terms

Creating campaigns

Using the email designer

Saving a campaign as a template

Testing your campaign

Duplicating campaigns

Creating and sending A/B tests

Premium accounts have access to A/B Split Tests. You can change your plan type by clicking Upgrade Plan in your user profile submenu.

Creating a Mobile and Desktop version of your campaign

You can create two versions of your email – one for mobile and one for desktop – with different content for each.

Using Smart Templates

Using the AI assistant to generate Paragraph content

Creating compelling and engaging content is fundamental to successful email marketing campaigns.

Generating Subject lines with AI

In email marketing, compelling subject lines are vital to capturing recipients' attention and increasing open rates.

Adding anchor links to the Email Content with HTML

This article uses HTML code to explain how to add an anchor link to the bottom of email content.

Adding a survey to a campaign

Email embedded surveys, also called email inline surveys, are embedded in emails, and respondents can answer the questions directly in the email body. Surveys of this nature tend to be short and not exhaustive.

Adding a video to a campaign

You can use videos on your email campaign to offer interactive content and to present your communications in a new and exciting way. While you can't embed a video (i.e. your .mp4 file) directly in an email, you can include a link to it.

Importing your HTML code

If you want to import HTML code written outside of our tool, you can paste it to our editor with this option. The email can be edited using an HTML Editor.

Deleting a template

The reason for deleting a template

Dynamic Content

First things first: In order to make good use of the dynamic content feature, you’ll need to be comfortable with HTML, working in ‘source code’ mode in the HTML editor, and writing a little code along the way.

Customizing the preheader of your campaign

A preheader or preview text is a short piece of copy that appears below your subject line in many email clients, such as Outlook and Gmail.

Deleting a campaign draft

It is possible to delete a campaign draft entirely from your account. There is, however, a restriction on deleting campaigns; they can only be deleted in draft mode or before they are sent.

Adding a PDF to a campaign

Creating and adding a calendar link to a campaign

You may want to invite your recipients to an event and have them add the occasion to their calendar.

Including an unsubscribe link into a campaign

Campaigns should include an unsubscribe link, which allows your recipients to stop receiving your emails.

Adding your physical address to the campaign

As part of our anti-spam policy, a physical street address must be included in your email. Here are some guidelines on formatting the physical address found at the bottom of your email. There are two ways to do it:

Adding merge tags to a campaign

Merge tags are used to insert unique user data, linked to a unique value, from your mailing list into emails.

Adding a [DATE] merge tag

Email merge fields insert unique user data, linked to a unique value, into emails; they are discussed in greater detail here.

Using merge tags and fallbacks

It is crucial to personalize email marketing in order to ensure that your recipients feel you are speaking to them in a genuine manner.

Uploading to the File Manager

The File Manager allows you to upload files. For example, you can store the images that go with your established branding and structure.

Personalizing your campaign with display conditions

Any personalized content in a campaign that changes based on data you have about your subscribers is called dynamic email content.