Why this is important
Everyone loves watching videos. The recipient does not have to concentrate or spend time reading them, unlike reading an article for example. In addition to getting a leg up on your competitors who send out "classic" emails made up of text, images, and links, you can also make your emails stand out through the inclusion of a video.
In summary, an email that has a video in it generates 3 times more clicks than one that has an image in it.
How to add a video into a campaign
Follow these steps to add a video to your campaign in the new email designer:
- 1. Upload your video to YouTube or Vimeo.
- 2. Create a campaign.
- 3. Click and drag your block to the content area of the email designer.
- 4. Click on the Content tab.
- 5. Drag the Video content block into the newly created block.
- 6. Enter the video URL on the right menu that appears when the video content line is selected.
Play icons can be customized in terms of their shape and color.