Why permission from contacts is necessary
Permission to send emails to the contacts on your list is extremely important. Without permission from your contacts you risk the following:
Mandatory content in your campaign
Mandatory content in your campaign
About selling my contact list
Never agree to sell your list!
Main Anti-Spam Laws
Depending on your country and/or the clients you deserve, here are the main laws that are governing all email marketing practices.
Avoiding purchased or rented mailing lists
Avoiding purchased or rented mailing lists
Sender reputation
As a sender, you’ll gradually acquire a reputation as you send messages over time. The combination of content, how often recipients flag your emails as junk, spam traps, and your bounce rate all contribute to this reputation.
Dedicated sending IP address
A dedicated IP address is assigned exclusively to a sender. Therefore, said company would be the only brand that can send from that IP address.
After changing my sender's email address: What to do next
Your From address is your online identity. Contacts may add you to their contact list or "safe list" as a result of knowing it came from you.
Setting up double opt-in and getting better quality lists
The double opt-in process involves sending a confirmation email to the person who subscribes to your mailing list.
CAN-SPAM Compliance
CAN-SPAM Compliance