Tracking campaign performance
Tracking campaign performance
Understanding email click rates
The email click rate, also named click-through rate, is the percentage of people who clicked at least one link in your message.
Understanding open rates
Understanding open rates
Complaints, bounces and unsubscribes
Complaints, bounces, and unsubscribes all indicate the health and overall quality of your list. They are a direct representation of how happy your recipients are in receiving your emails and affect your Sender’s Reputation.
Tracking click rate activity
You can track click performance by URL to get additional details as to which of your contacts clicked on which links in your campaign.
Understanding the campaign statistics
You can access a campaign's statistics after it's been sent out and use that information to tweak future campaigns.
Understanding email bounces
A bounce occurs when an email delivery attempt fails. A "soft" bounce is a temporary error that does not remove the recipient from the mailing list, but delays delivery to that person.