Creating and Using UTM Codes to track click conversions
UTM parameters are an essential tool for tracking the effectiveness of your email marketing campaigns. By appending unique codes to the URLs in your campaigns, you can track clicks and conversions to your website from specific campaigns.
Creating and using tags
You can create action-based segments by tagging contacts. When you tag a contact, you're updating their profile in real-time. For instance, if your subscribers click on certain email links, you may tag them with specific labels.
Managing contacts
Your contacts list can be modified or updated at any time. You can, for example, enter an attribute, like a birthday, to a contact to differentiate and target that recipient.
Creating and managing a contact list
A contact list will contain the name and email address of each contact, as well as any other information you feel is relevant. By upgrading to a Growth plan, you'll have access to creating new lists, we'll show you how.
Creating a segment
Segmenting refers to grouping your recipients according to their needs and responses to a particular marketing effort.
Importing contacts
You can import contacts from a CSV file (A comma-separated values file) or manually add them to your contact list.
Setting up your Subscriber Preference Center
A preference center is a tool that allows your email subscribers to select the types of content they want to receive from you.
Removing a contact
Contacts can choose to unsubscribe from your list, they can do this by clicking an [UNSUBSCRIBE] link in an email campaign you’ve sent them, or it can be done manually (a contact may email you with a request to unsubscribe, for example).
Exporting a list
You can export your Contacts list as a .csv file for use in an external tool, these will include the subscriber ID, the address status, the email address and other attributes you have setup.
Adding attributes to your list
You can use attributes to personalize your emails and create segments based on them. The purpose is to produce more targeted emails by using the personal information of your subscribers.
Setting up a subscription confirmation email
Confirming your list will ensure your list is clean and that all recipients have given their consent to receive your campaigns.
Customizing Subscription Redirection Pages
In this article we'll show you how you can redirect your subscribers
Differentiating contact deletion and unsubscription
You can manually unsubscribe a contact or delete it with our tool when necessary. The two procedures are similar, but there are some critical differences.